About Us
Our Story
Beauty Circles was first established in Lebanon through Slid Sal in 1962 as the exclusive distributor of Beiersdorf, Degussa / Evonik and Schwarzkopf Professional. The SLID portfolio later expanded to include Matis Paris, Ceva Santé Animale, Dabur International.
In 2004, Beauty Circels expanded its country portfolio to include Armenia by establishing IDEA S, as the exclusive distributor of Schwarzkopf Professional, Indola Professional and Dabur International.
In 2015, we started operations in UAE and Oman with the establishment of DB Distribution, exclusively representing Schwarzkopf Professional.
In 2017, the Company expanded its operations in KSA with the establishment of Beauty Circles , Exclusive representing Schwarzkopf Professional.
Our Mission
Our mission is to deliver superior value to our customers and suppliers through best in class distribution, logistics, sales, merchandising and brand management services.
Our Vision
Our Vision is to be the most efficient, innovative and fastest growing distribution company in KSA , through portfolio diversification , investment optimization and cost efficiency.
Discover Our Brands
